Monday, December 28, 2009

liking music or liking discovery

I think this one is important in many ways. It seems today people like to be the first to know about everything. We want the newest movies, clothes, and to dine at the newest restaurants. But this is most obvious with music.

People just listen to some bands to be the first to like them.

It doesn’t really matter if the music is perfect. All that matters is that you were the first to discover it. The problem with this scenario is with the musicians. They feel this sudden fake love from fans. The band thinks that people love their music but they really just like the bands anonymity.

Take a second and think about the music you listen to. Do you like the music? Why are you listening to the band? Are you trying to go against the grain by listening to them? What do you feel when you listen?

People loved Michael Jackson because his music moved people. Everyone listened to him because of his music, not because he was a nobody.

I want to bring this around to business. Imagine the new artists are companies. How do you bring in customers and keep them. You don’t want a customer to buy your product just because no one else is because when everyone is coming to you everyone will stop coming to you.

To keep customers coming to you, have novelty and great quality (both in service and product). Make something new and slightly different & make it the best it can be. When cooking you do not need many ingredients to make food good. As long as everything is of the best quality & is fresh a few ingredients will be amazing. The same goes for anything else.

Make it novel and perfect!

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