I’ve written about pop up ads before but I’ve gotten better. Better at ignoring them.
As you know (and cannot help knowing) pop up ads are the new Ray Bans, everyone has to have them. Most news sites have them, youtube has the ads at the bottom of videos, some video streaming sites have pop ups, the dictionaries, and music sites all have pop up ads.
However I have developed awesome-window-closing-speed-clicking techniques!
If you watch close the pop up will appear in front of the open window before retreating behind the veil of safety provided by the other open windows.
This is where I strike. Using all my peripheral vision skills gained from countless hours playing first person shooter, I search and destroy the weak spot in the ad’s armor, the red X in the corner.
The point is I don’t even look at ads anymore. I couldn’t tell you what they were advertizing. So does the ad help anyone?
Companies are not getting their product advertized because I’m not looking at the ads and I’m mad because I have to deal with pop ups.
Video games have changed the advertizing game. Our generation is different from the one that came before us. Pop ups may work on past generations but advertizing companies need to adapt.
I don’t really know what will work. But it needs to be smart and not annoying.